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The Level of Risk Posed by Online Marketing Communication of the Engine Tables Brand
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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On-line marketing communication
Vrátná, Michaela ; Vyroubalová, Tereza (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the on-line marketing communication of the Stopskate start-up. The theoretical part introduces and explains the basic concepts associated with on-line marketing communication, which are then used in the analytical part, which evaluates the current situation of the company. Based on the performed analyses and questionnaire survey, own proposals for improving the on-line marketing communication of the Stopskate start-up are then presented.
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Marketing Communication of Engine Tables Brand on the Social Networks
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of bachelor's theasis is to propagate Engine Tables brand on new social networks and improve propagation on exist social networks. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
The subject of the thesis is to propose an advertising campaign for the company SAMOHÝL OLOMOUC a.s. Theoretical part contains generally theoretical work, basic concepts, therms and methods of work. The analytical part deal with marketing problems of the company, its analysis, analysis of market and competition, marketing research and SWOT analysis. The final section is formed by evaluating their own proposal of solutions of issues, their effectiveness, economical requirements and their possibilities to integration to the company.
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Supply, Demand, Interaction of Advertising
Skácel, Jiří ; Karabec, Jiří (referee) ; Vykopalová, Hana (advisor)
his thesis deals with the supply and demand and the impact of advertising on these two microeconomic variables. The work is focused on describing the operation of supply and demand from marketing point of view and not from a microeconomic perspective. In the theoretical part of this work to explain the essence of marketing and advertising, that can well influence the need and demand for goods and services. I'm also concerned with marketing mix and communication mix, which is the theoretical basis for the establishment of marketing activities to promote services and products. The theoretical outline the development of communication campaigns, as each campaign must be properly planned so as to be successful. The aim of this thesis is to examine the functioning of supply and demand, and assess the impact of advertising on supply and demand. This issue in a practical example of the real estate agents Dachi,Ltd., based in Olomouc. Practically make a quantitative marketing research methods and hypotheses are tested using a test of goodness of fit chi-square.
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Marketingový plán pro internetový obchod maltisk.cz
Maloň, Miroslav
Maloň, M. Marketing Plan for the New Online Store maltisk.cz. Bachelor Thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis focuses on designing a marketing plan for the new online store maltisk.cz. The newly established store offers materials for 3D printers. In the theoretical part, the store and its products are briefly introduced. Then, concepts in the field of marketing and the marketing plan are explained. The practical part is focused on the analysis of the selected store, analysis of its internal and external environment, creation of a marketing plan, and its implementation. The conclusion of the thesis evaluates the marketing plan.
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The role of advertising in the communication mix
KRIEGOVÁ, Kristýna
The thesis is focused on the analysis of the effectiveness of advertising in the communication mix of the selected company and then propose changes and recommendations to improve the role of advertising in the selected campaign. The theoretical part contains basic concepts related to marketing communication and a brief description of individual tools of the communication mix and advertising campaigns, requirements for their processing and measurement of their effectiveness. In the application part, a selected company Decathlon, which specializes in the sale of sports equipment, is presented. The practical part also deals with the analysis of the company's communication mix and the analysis of a selected advertising campaign focused on the sale of running equipment. These analyses were carried out on the basis of own observations and secondary data obtained from a semi-structured interview with a member of the company's marketing department. Furthermore, qualitative research was conducted through a questionnaire survey. This paper concludes by evaluating the assumptions made and then making specific suggestions and recommendations for improving the role of advertising in the selected campaign based on the analysis and consultation with the marketing team.
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COMPETITION ANALYSIS IN SERVICES INDUSTRY ON A SMALL COMPANY EXAMPLE
ČÍŽKOVÁ, Jana
The thesis analyses the ability of competiton of a company in the service branch, in the sector of the installation electronic safeguard alarm. This sector is relatively unknown that´s why it is necessary to be still ingeminate. One of partial aims of thesis was an analyse of the historical development till the present, and an analyse of the inner and outer environment. For this have been used methods of the Porter´s model and a questionnaire. The main aim was a project of efficient advertising and a improving the organization structure. One of the results of the thesis is creation of advertising campaign in various media in the way that affects to business and non-business subject. The results of this campaign should be visualization of the sector of the electronic safeguarding alarm and information about their possibilities. The second improvement includes better structure of the organisation.
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